The humble sweatshirt. The one you wear all day on a Sunday lazing on the sofa. Yeah that one, its got Domino’s pizza sauce on it. Or the one you bought for the gym (never seen the light of day, right?). Well, you might want to dust off those cobwebs or give them a good wash, because the sweatshirt will be your best friend this winter. Of course our favs are printed and fabulous, like those in our upcoming collection. […]
Weekend wardrobe woes? Make the most of the mild weather while you can and pull those dungarees out for one last dance. As we’re at Beacons Festival this weekend, we’ve paired them with our YOYO Apparel Paintbrush tee, Le Spec sunnies and ankle boots from Topshop Check out our full collection on asosmarketplace. Happy Friday!
Did you make the cut? Here are some of our favourite YOYO looks from the past week. Man, we got some stylin’ fans. Okay, I know, technically we included ourselves in this round up… but we do LOVE our own work, so sue us! Send us your snaps at email@example.com or hashtag them #yoyoappareluk on all the usual social media channels, you know the score. Peace and big love.
Cowabunga – The Launch Collection YOYO’s launch collection ‘Cowabunga’ was inspired by 80s abstracted music and culture. We have infused neon UV reactive inks and dyes into some of the designs, meaning when you’re under UV light in a club you will literally be a shining beacon to everyone in the crowd – making you stand out. No doubt! With each YOYO collection we get in the most contemporary DJs around and give them free reign to create an exclusive […]
So here it is. Our very first pop-up shop. Isn’t it looking fantastic? We primed and preened and packed all our goodies to set up shop at the DesignMarket at Edinburgh’s Fruitmarket Gallery for the weekend. We’re open Sunday 21st 12-5pm too. If you’re in town, do pop in. Design Market is an annual collective of local designers and features lots of incredible work. We were blown away by the reception YOYO received and our limited edition Cowabunga Collection tees are […]
Welcome everyone, and thanks for stopping by our brand spanking new blog. We’ve been working day and night to perfect our first collection ‘Cowabunga’, and are super excited to share it with you. In fact, here’s a sneak preview just for you (you’re welcome). It’s a neat fusion of 80s and 90s influences from our youths – Delorian, check. Pineapples, check. Techno Navajo, check. All set to a beautiful colour palette, with an essential dash of neon. Through our blog, […]